SEO or Search Engine Optimization is not a new buzzword. Explained in a layman’s language it is a step-by-step process of bringing a website to a higher Google rank. The better visibility the pages have in search results, the more likely it is to gain attention and attract prospective and existing customers to a business.
What is a landing page?
A landing page is a standalone page, created for the purpose of marketing and advertising campaigns. In simple terms, the page on which the visitor arrives by clicking an ad is the landing page. The visitors land on this page when they click the link on the email, Google Ads, Instagram, Twitter, or any other web place.