What Is Brand Consistency? While the word branding is much more popular, the true essence of brand consistency is not fully understood. Brand consistency is an organization delivering branding messages aligning with the core values…
Reputation matters for an individual as well as a brand!! Any business owner understands the importance of a strong reputation. It is true that with a great reputation, a business can stand out from competitors…
The world online is fast, efficient, and ever-changing. Social platforms are now the one-stop solution to connect with friends, get news updates or learn about new products from your favorite brand. It is no surprise…
“First impressions are the best impressions.” This holds true not only for the physical world but also for the virtual world. A decade ago, visitors used to judge a business based on the physical outlet.…
In layman’s terms, a website is a “site” or address on the internet. For many businesses in today’s world a website is as beneficial (if not more) as having a storefront. A location on the…
POV: You’re in a pickle. It’s the middle of summer and you’ve got your groceries stacked up. But your fridge is hardly cooling anything at all. What do you do? I’m guessing you reach out…
