Zomato VS Swiggy – The Food Brand War
“Good Food Choices Are Good Investment in Soul Bank.” A decade ago, good food was homemade or at your favorite restaurant. Either you had to wash the piled-up dishes or…
Digital Marketing For The EdTech Industry
Education shifted from blackboards and books to tablets and mobiles. Advertising has shifted from masses to personalized. How far do these go hand-in-hand? How digital marketing transforms edtech advertising? Children…
Branding Consistency- The New Buzz in the Marketing World
What Is Brand Consistency? While the word branding is much more popular, the true essence of brand consistency is not fully understood. Brand consistency is an organization delivering branding messages…
The importance of graphic design in making your business a brand
A picture is worth a thousand words. But many times even a thousand words can’t describe the worth of a picture. In this digital era, every organization is looking for…
Actionable Tips for Branding Your Startup in 2020
We are experiencing the age of technology and information. There has been an exponential increase in internet...