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8 Tips of knowing your customer better


Business organizations need to develop products and services according to the needs and likes of their customers. It is impractical to know exactly how a customer thinks. But it is practical to keep track of their purchasing habit and analyze it to know their preference, likes, and dislikes.

Steps to know your customer better:

1. Don’t try to make assumptions

Making assumptions with regard to the customer’s tastes and preferences should not be followed as it keeps changing and it is not a smart marketing strategy. One marketing strategy that has worked for one customer in one year may not work for them the next year or for the next demand.

The market keeps changing and so do the preferences of the customer. The best way to develop any marketing strategy is to monitor the continuous interaction with the customer and get to know what their demands, expectations, or needs are.

This will help the business to formulate a strategy and satisfy the customer and to meet their expectations. Customer satisfaction comes only when you know your customer.

2. Conduct surveys

One of the best ways to know your customer is to conduct surveys and it would be very effective if you can get honest feedback from them. Conducting surveys is a useful tool to understand how they feel about any product and service and what their preference is. It helps in getting in-depth and specific information about customers. It also helps in building a relationship with them. Marketing strategy formulation becomes easy after getting insights into people’s minds.

3. Leverage social media

Social media accounts play a major role in knowing customers. Some of the major social media platforms such as Facebook, Twitter, etc. are the easiest way to know their choice and buying habits. It is important to address customers. They face many difficulties and it is a good marketing strategy to interact and solve their issues through social media. In this way, organizations can identify their likes and dislikes.

Resolving customer’s problems attract new customers as they get to know that you are standing with your customers for their satisfaction.

4. Interact with customers

One of the effortless techniques to get insights about customers. The companies can directly ask them what they want and how companies can improve to serve them better. The main importance should be given to “why” and “how” for a better understanding. Asking this will allow us to analyze how to provide excellent customer experience. It is also a way to stand out from the competition as you always find new opportunities.

5. Mapping customer purchasing habit and traverse customers path

The only way to understand the customer better is by mapping their purchase behaviour and putting yourself in the customer’s shoes.

Prepare a graphical representation of the customer journey. This representation should be based on the interaction between the brand and the customer. It should not be focused on one-time communication rather it should be done before, during, or after purchase.

Think of yourself as a customer and analyze what will be your choice, how you will prefer things, and then give this proposal to the customers and take their opinion.

6. Anticipate, predict and plan for the future

Planning for the future helps to anticipate if something will go wrong in the future. Planning is not just important for the present, creating a plan is also necessary. It allows the organization to deal with or respond to customers in the right manner during stressful situations.

It gives you an opportunity to figure out the features preferred by the customers again and again and the one they didn’t use. Most visited pages and features assist in the formation of content strategy and formats that can be used to solve the challenges faced by the audience.

While planning for the future you will be able to recognize the most common features and why it has been liked by people. It also develops the scope where you can find out what are the milestones your competitors have achieved and how you can incorporate what you don’t have till now.

7. Research for the keywords

The mindset of the customer can also be understood by keeping a watch on what are the keywords they are searching for. This includes what they are searching for, what their frequent online searches, the items they look for, and most importantly from where they tend to purchase.

It allows the organization to identify the keywords and target according to it. Keywords allow us to understand the interest and the products and services customers are looking for.

8. Give importance to customer reviews

Never think that customer reviews do not hold any value. Whether it is positive or negative, acknowledge them. Responding personally to the reviews reflects that the customers are valuable and you get to know their honest and unbiased feedback. It helps in getting conversational insights.

Online reviews have a huge impact on the buying behaviour of other people too. The customer reviews can be categorized in the tabular form. It provides a way to easily understand the customers in a better way and to provide the best possible customer experience.

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