Social Media Marketing is a very prominent category of Business Marketing in this Digital age. In the age of Internet, Social media is one of the best ways to attract potential customers.
If you don’t have a social media presence, you are missing out on an audience that’s ready and willing to connect with your brand.
Social Media Advertising can make your sales boost within no time, and all it takes is a little bit of effort.
You need not to be a huge company in order to have a Social media Presence, it is not at all expensive and is a great Marketing Strategy for all kinds and sizes of Business.
Social Media Marketing is in a way mandatory for the success of a brand or company in this era!
Given below are 11 tips on how you can utilize the power of Social Media Marketing to help you grow your Business:
1. Start with a plan:
All major work plans must be made in advance, with the end goal predefined, and the same applies to Social Media Marketing.
Without a plan, you have no way of knowing what you’re trying to achieve with your social media posts, and it becomes difficult to know whether you will reach your goal or not.
Taking the time to create a concrete social media plan will ensure that all your efforts support your specific business goals.
- Set a goal – Don’t run after likes alone, rather try to make your customers stick to you and your business eternally.
- Know your competitor – Market Research is mandatory and knowing about competitor and their strategies can definitely win you an edge over the market.
- Conduct a Social Media audit – Know what you achieved so far.
- Create Social Media Calendar – All Social Media activity should follow a predefined calendar.
2. Decide which Platforms are right for you:
Don’t make assumptions about where and how your audience spends their time online.
Your instinct might tell you that you should skip Facebook and focus on newer Social Media Networks like Instagram and Snapchat when targeting millennials, but the data shows that 82 percent of millennials still use Facebook.
Different Businessess require different platforms for their growth and identifying the right platform is a cherry on the cake.
3. Know your Audience:
Analyze your current demographic of customers and the sales you get from them. Also set the target customers clearly, and after proper analysis define who your Audience is and find ways to attract them all.
This will include using keywords across social media, and finding out where you get the best interactions, along with researching your competitors.
Build relationships and Expand your audience:
4. Build relationships:
The amazing benefit of Social Media compared to other marketing channels is that it allows you to talk directly to the customers and followers.
You can build relationships over time, rather than asking for a sale up front.
That’s one of the reasons why 93 percent of people who follow small- and medium-sized business on Twitter plan to purchase from the SMBs they follow.
5. Expand your audience:
Once you have successfully win over your original market niche, you can use social media tools to reach out to new audiences.
You can even get into developing new products and services that your current followers or potential followers would be interested in.
Expansion is easy with Social Media Marketing.
6. Visual is key:
All Social Media content is based on one type of Visual or another. So, share compelling visuals whenever you can.
People come to expect social posts to include a visual component. Twitter’s internal data, for example, shows that people are three times more likely to engage with Tweets that have visual elements like a video, photo, infographic, or GIF.
Hence, Visual content is a booster for your Social Media Popularity.
SEO search engine optimization
7. SEO Search engine optimization:
SEO is a huge part of online marketing and it is represents your pancreas in organically in search engine.
There are 4 billion searches every single day, and it’s important that your business is showing up in some of them.
Make sure your bio for all social networks includes keywords related to your business and industry.
8. Quality over quantity:
Rule as old as time, it has to be – Quality over Quantity, always!
It’s much more important to create quality content on a couple of key channels where you can really connect with your audience than to have a presence on every single social network.
Make sure that your Social Media posts offer value. If all you do is pitch and sell, there’s very little motivation for people to follow you.
Remember, Social Media Marketing is all about building relationships. So, be human, be honest and always provide great content!
9. Show appreciation:
The most important thing about social media is that it is not just about you!
Social media has no monologue where you tell the world about the awards you’ve won, or the special deals on your products and services. It’s an opportunity for you to connect with the people who have helped you and supported you in your business.
Never forget to appreciate these people, your employees, your partners and most importantly – your customers!
10. Stand out:
Be different, be unique! On Social Media, your idea, service or product is your personal brand first, and your job or business second.
Get above the noise. You need to convey your persona and be remembered.
11. Don’t try to do it yourself:
The last and the most important tip is – Don’t try to do it yourself!
As a small business owner, your time is limited and very valuable – so, delegate social media work to someone (or a team) in your company, or engage an outside expert. Then add the cost of your social media strategy to your budget.