PPC, which stands for pay-per-click, is a form of internet marketing. Each advertiser bids for space on a search engine’s sponsored links. Every time a consumer clicks the link on the advertised space, the advertiser pays a certain amount.
The aim of PPC advertisement is to access a great marketing platform and pay for the attention that the company is able to generate from the same. Pay per click advertisement is one of the most effective ways of digital advertisement since you not only pay for ad space and increase visibility, you only pay for consumers who have clicked on your advertisement; hence it has a greater return on investment.