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Brand Name & Segment

Zero To Exit

They are involved into creating podcast which focuses on sharing deep insights from industry leaders on how they successfully led multiple products and companies to critical success. A B2B tech podcast with notable personalities from the cyber & tech industry.

Technology Podcast

Business:

Zero To Exit

Project Link:
zerotoexit.io
Services :

SMM

Location

USA

Socials :
Support

Since 2021.

Brand Pain :

Zero To Exit wanted to be more visible on social media through which their podcast downloads could see an steep increase.

Brand Requirement/Expectations :
  • Listen to the podcasts
  • Pick the high moments
  • Market them on Social Media
  • Top notch graphics
  • Variations in picking the speakers

The Ideation :

Content Ideation:

We were given the basic ideation that the speakers need to be promoted to on the social media platforms. Our challenge was how to pick those moments and pass it to the designer so the the video gives all the information around that particular topic.

The Execution :

  • Listen to the podcast back and forth
  • Mark the high moment
  • Convert it into a short clip
  • Post it on all platforms to understand from where we get the maximum traction.
  • Add the subtitles via veed.io (We learned that subtitles can be added automatically via this software and the UI was pretty smooth for us)
  • Create high quality designs, videos & audios
  • When posting, tag the profile to get organic traction
  • Use quotes when needed

Final
Results :

  • We showcased our work on Facebook, Instagram, Linkedin & Twitter but the maximum traction we got from was Linkedin. Organically we grew from 0 to 502 followers in the span of 6 months. One of our images went viral which results in 470 downloads on Anand Deshpande’s Podcast.
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