Brand Pain :
- Zero To Exit wanted to be more visible on social media through which their podcast downloads could see an steep increase.
- Listen to the podcasts
- Pick the high moments
- Market them on Social Media
- Top notch graphics
- Variations in picking the speakers
- Cyber Security, Entrepreneurs, CEO’s, Product Owners.
We were given the basic ideation that the speakers need to be promoted to on the social media platforms. Our challenge was how to pick those moments and pass it to the designer so the the video gives all the information around that particular topic.
- Got tremendous response on Linkedin & Twitter
- Picking the speakers who would give us organic tractions
- A mix of quotes, audios & videos
- Engaging with new audience via community hashtags
- Utilized hashtags for organic tractions
- We showcased our work on Facebook, Instagram, Linkedin & Twitter but the maximum traction we got from was Linkedin. Organically we grew from 0 to 506 followers in the span of 6 months. One of our images went viral which results in 100,00k Impression & 470 downloads on a single Post & Podcast respectively.