- Bring more traffic to the website (USA, and Canada) and generate registrations.
- Understanding the audience and services
- Generate form registrations
offered : PPC
- After analyzing the website, we created and designed campaigns.
- Created a dedicated landing page for the service.
- We started with Google search ads and later on added different campaigns.
- Started with the USA targeting for the targeted location which helped us study the location statistics in the campaign. Later on, we added India and Australia as a new target location
- We are regularly optimizing campaigns and improving the results.
offered : SEO
- Created SEO Roadmap and quick winning strategy
- Optimized website structure to improve UI/UX
- Created a Survey form to receive genuine inquiries
- On-page Optimization and Technical SEO
- Off-page Optimization
Ideation : PPC
We were given the ideation that they should shart the paid promotion for their services. Our challenge was how to pick the right audience from the ad platforms and convert those people.
Ideation : SEO
After research and considering the client’s goal, we provided ideation to create separate pages of programs and diseases to drive organic traffic by targeting keywords. Also, we collected some ideas to provide relevant information via onsite blogs.
Execution : PPC
Spreading the knowledge & content was into the main execution part.
We divided our execution strategy considering 3 things:
- Got a tremendous response on Google ads
- Getting double traffic on the website
- Setup ads for the different platforms and optimize them for the better results
Execution : SEO
We divided our execution strategy considering 4 things:
- Performed SEO technical audit and fixed errors to improve health score
- Incorporate targeted keywords and improved rankings and organic traffic
- Regular onsite blogs posting for better reach
- Improved website authority by quality backlinks
- Generated form fill-up by organic traffic