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Codebasics

Advanced Technical Learnings
Made Easy

Codebasics is Dhaval Patel’s YouTube Channel. Dhaval Patel is a software engineer by profession at Bloomberg. The goal of this channel is to fulfill this vision by teaching the programming in most simplest and intuitive manner. The objective is to teach simple programming, data science, data analytics, artificial intelligence, machine learning, data structures, software architecture etc on YouTube channel.
Business:

Codebasics – Education Platform

Project Link:
codebasics.io
Services :
Location

USA

Socials :
Support

Since 2017.

Brand Pain :
  • Informative & Technical Content
  • Drive audience from Social Media to YouTube
  • Constant proactive approach on social media & community’s comments
  • Eye-catchy visuals & reels 
  • Different approach of content on LinkedIn 
  • Increasing Subscribers on YouTube

The
Ideation :

  • Content Ideation: Began with considering the technical aspects & The pain point of people.
    Ex. Que: Which industry people are interested in what kind of content?

    • Ans1: Students who are pursuing DA/DS/ML… interested in more of career oriented content.
    • Ans2: Professionals are interested in more kind of hacks/informative/life-saving coding tricks kinda content.
    • Ans3: Students who are learning technology using free resources are interested in roadmaps/ blogs/ projects links & content around problem-solving.

    And many more…

  • Graphical Ideation: When it comes to technology you can’t play much around quirky & imaginary visuals. In codebasics the graphics were always – to the point, Saveable, and which will make you spend more time on post. (Informative)
  • When it comes to reels & videos, How we source youtube content more effectively so that people go and subscribe was bit challenging at beginning. But as said, ‘Until you try you never know, the content might boom & get viral in seconds’ that’s what exactly happened here. We often focus more on Content with inspiration. And people started liking it more and we are converting every social media follower to youtube subscriber.

The
Execution :

Spreading the knowledge & content was into the main execution part.
We divided our execution strategy considering 3 things:

  • Audience comments – what their views made us understand more of learner’s mentality .
  • Current problems in education: Ex. People study somehow DS from renowned industry but still they are lacking in projects, on our youtube channel they are a lot of playlists on project tutorials & their implementation in real life. 
  • Regular analysis helped us to focus more on which content is working & which is not. 

The
Outcome :

  • We started working on the YouTube channel from the ground up, and now it has 666k+ subscribers. It is the result of the team’s efforts. 
  • Tremendous increase in Engagement & Followers on LinkedIn, Instagram & Facebook.  
  • We’ve received a lot of positive feedback from our followers community.
  • We have presented tech content so precisely and creatively that it has helped the brand grow to a new level.  
  • Our social media efforts aided the YouTube channel insights in growing and reaching new heights.  
  • Our team never failed to interact with the followers community on time, which aided the brand’s rapid growth. 

Final Results

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