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Codebasics

Advanced Technical Learnings
Made Easy

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Codebasics is an Ed-tech platform by Dhaval Patel that focuses on teaching technology simply and intuitively. They primarily create high-quality educational content targeting the data science, data analytics, software development, and programming domains.
Industry:

Ed-Tech

Project Link:
https://codebasics.io/
Services :
Location

Worldwide

Socials :
Support

Since 2019.

Brand Pain :
  • A full-fledged ed-tech platform to manage online courses. 
  • YouTube channel growth in terms of subscribers and views along with keyword ranking.
  • Building a strong social media presence that would redirect the audience to the YT Channel & Website. 
  • Bring organic traffic and increase conversions to the website.
  • Improved website ranking and visibility.
  • Strong online presence of Codebasics and getting targeted course selling.
Brand Requirement :
  • Enhancing online presence via SEO, SMM, and PPC to increase conversion, bring more course subscriptions, enhance community engagement and ensure YouTube growth.

Solutions
Offered :

  • We conducted in-depth market research to optimize their channel and content properly. 
  • We analyzed their channel to optimize and structure the channel page and playlists properly. 
  • We also optimized their videos and content based on video SEO.
  • Created high-quality content for the target audience through relatable examples and cinematic storytelling. 
  • Organized and divided social media campaigns based on the product’s theme- SQL Bae campaign for the online SQL course. 
  • Created SEO Roadmap and a quick winning strategy
  • Planned Keywords, Content, Link Building, and Tracking
  • We also optimized their website structure to improve UI/UX
  • After analysis of the website & competitors, we created dedicated landing pages for sales
  • We designed the structure of the ad campaigns and strategized ad copies in the form of images, videos, reels, and carousels.
  • To make campaign performance more effective, we divided campaigns based on target locations.

Target Audience

  • Learners/ Working Professionals/ Tech enthusiasts

The
Ideation :

PPC and SEO :

  • We were provided the ideation that the client wanted to increase the website traffic and get more subscriptions for online courses. Our main challenge was to find and reach the relevant audience. We believed that optimizing the website and targeting specific keywords would also increase their online presence. 

SMM and YouTube :

  • After considering the client’s requirement we focussed on creating engaging, crisp, and informative content that would keep the viewers engaged. We worked on minimalistic, custom designs and content ideas that would cater to the social media and YouTube audience. Along with that, we also leveraged the power of cinematic storytelling and simplistic teaching, to provide a one-of-a-kind teaching experience to the learners.

The
Execution :

YouTube :

  • Created unique, eye-catching, and engaging informative content
  • Consistent video creation while monitoring the performance
  • Created videos in a crisp and clean format
  • Included engaging portions to keep the audience engaged

SMM :

  • Adshoot 
  • Copywriting 
  • Graphic designing 
  • Collaborations with other platforms/experts on SMM platforms 
  • Social media campaign #SQLbae 
  • Giveaways

Activities
Performed :

PPC :

  • We worked on different ad campaigns for audience re-targeting 
  • Optimized their landing page for value proposition 
  • Created a LOOKALIKE audience campaign to find similar audiences who visited our campaign.
  • We regularly optimized campaigns to improve results.

SEO :

  • Targeted keywords for improved search engine rankings 
  • Used high-quality backlinks for building authority 
  • We engaged in content marketing to increase online visibility and improve authority
  • On-page Optimization and Technical SEO
  • Off-page Optimization

Final Results

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Subscribers
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Followers
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Dhaval Patel Followers
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Codebasics Followers

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